Reprinted with permission from Publisher's Weekly
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-- 9/30/2002
A PW Supplement takes a look at the world of bargain books on the eve of the big annual show in Chicago
It's Time to Set Sale
CIROBE, the industry's biggest remainder book fair, is a little like Groucho Marx's club, the one he wouldn't want to be a member of if they would have him. It's a show that publishers love being able to go to but, ironically, wish they had no reason to attend. But few trade publishers would dream of giving up going.
In the Niche of (Sales) Time
While it's survival of the fittest—or at least the fastest—for all booksellers when it comes to snatching up remainder books and other items at CIROBE, niche bookstores specializing in specific areas are under even more pressure to identify the books appropriate to their categories and buy what they want as quickly as possible.
Promoting Promotional Titles
During a wobbly economy, the perceived value of promotional books can be even more clearly perceptible for consumers. And so, reflecting generally positive marketplace assessments, reports from producers of promotional books range from "business is steady" to "business is great."
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